Likeness Licensing Agreement
Version 1.0 -- Effective March 1, 2026
This is the standard Likeness Licensing Agreement governing all license transactions on the HyperKnown platform. Individual License Orders reference and incorporate these terms. This document is for informational purposes and is not editable.
Grant of License
The Creator ("Licensor") grants the Brand ("Licensee") a limited, revocable license to use the Creator's likeness -- including facial features, body representation, and/or voice -- solely for the purposes, platforms, and duration specified in the License Order. This license does not constitute a transfer of ownership of the Creator's identity, likeness, or any associated intellectual property rights.
Scope of Use
The Licensee may use the licensed likeness only within the parameters defined in the License Order, including: the specific usage type (face only, voice only, or face and voice); designated platforms and distribution channels; approved content categories; and the geographic territories specified. Any use beyond these parameters constitutes a material breach and requires a separate license.
Duration and Renewal
The license is effective for the period specified in the License Order (30, 90, or 365 days from the date of content delivery). The license does not automatically renew. Continuation of use beyond the licensed period requires a new License Order and payment. All licensed content must be removed from active distribution within 48 hours of license expiration.
Exclusivity
If the License Order specifies exclusivity, the Creator agrees not to license their likeness to direct competitors of the Licensee within the same industry category for the duration of the license period. The scope of exclusivity is limited to the specific industry category identified in the License Order. HyperKnown will use reasonable efforts to enforce exclusivity but is not liable for Creator breaches.
Content Restrictions
The Licensee shall not use the licensed likeness in connection with: content that is defamatory, obscene, or illegal; political campaigns or endorsements without explicit written consent; content that implies personal endorsement beyond the agreed scope; content that violates the Creator's listed restriction categories; or content that could cause reputational harm to the Creator. The Creator's restriction categories, as listed on their profile, are incorporated into this Agreement by reference.
Approval and Revisions
The Creator retains the right to approve or reject the initial brief and any generated content before public distribution. The Creator shall respond to approval requests within 5 business days; failure to respond constitutes rejection. The Licensee is entitled to one round of revisions per License Order for Basic and Standard tiers, and two rounds for Premium tier. Additional revisions require separate agreement.
Payment Terms
The Licensee shall pay the full license fee at the time of License Order submission. Funds are held in escrow by HyperKnown until the content is delivered and the review period expires. The Creator's payout is net of the HyperKnown platform fee (disclosed at transaction time). Payouts are processed within 7 business days of the review period expiration. In the event of a dispute, funds remain in escrow pending resolution.
Intellectual Property and Ownership
The Creator retains all rights to their likeness, identity, and persona. The Licensee owns the final produced content subject to the license restrictions. Neither party may register trademarks, domain names, or social media accounts using the other party's name or likeness without written consent. All AI-generated content must be clearly labeled as AI-generated where required by applicable law.
Confidentiality
Both parties agree to keep confidential any non-public information exchanged during the licensing process, including pricing terms, business strategies, scripts, and brand guidelines. This obligation survives termination of the license for a period of two years. Exceptions apply where disclosure is required by law or with the written consent of the disclosing party.
Dispute Resolution
In the event of a dispute, the parties shall first attempt to resolve the matter through HyperKnown's internal dispute resolution process. If unresolved within 14 days, either party may initiate mediation. If mediation fails, disputes shall be resolved through binding arbitration under the rules of the American Arbitration Association. During any dispute, the licensed content must be taken down from all platforms within 48 hours of a takedown request.
Termination
Either party may terminate this Agreement for material breach with 7 days written notice if the breach is not cured within the notice period. HyperKnown may terminate this Agreement immediately if either party violates platform policies or applicable law. Upon termination: all licensed content must be removed within 48 hours; unused escrow funds are returned to the Licensee less any applicable fees; and the Creator retains all previously earned payouts.
For questions about this agreement, contact legal@hyperknown.com. This agreement is governed by the laws of the State of Delaware.